About Us + Mission
MY VISION IS TO PROVIDE FINE JEWELRY THAT CAN BE WORN EVERY DAY;
THAT IS AFFORDABLE YET STILL AN INVESTMENT TO YOURSELF...
YOU DESERVE IT!
THAT IS AFFORDABLE YET STILL AN INVESTMENT TO YOURSELF...
YOU DESERVE IT!
“It’s very important to me that I teach and guide my children with the proper values in life - kindness, patience, and being a hard worker.”
-Isabel Belen- Founder
ABOUT ISABEL
Isabel Belen is the founder and CEO of the Issa B jewelry brand: a luxury yet affordable jewelry line that uses only natural and lab grown diamonds that are ethically sourced. She graduated from St. Joseph’s College in Long Island, New York with a Bachelor of Science in Business and Organizational Management. After spending over a decade working in key fashion roles in New York City in the areas of product development, merchandising and concept creation; her dream of launching her own brand is finally coming true. Isabel’s passion for jewelry design started at a young age and has created a business to lovingly pass down to her children.
Isabel draws inspiration from her walks down 5th Avenue, trips to the Metropolitan Museum of Art and strolls through the botanical gardens of the West Village.
Isabel draws inspiration from her walks down 5th Avenue, trips to the Metropolitan Museum of Art and strolls through the botanical gardens of the West Village.
“Seasons and Nature inspire me - each start of a new season is a new beginning for everything. Different flowers grow each season; spring and summer brings the butterflies and bees.”
Based in New York City, she is the mother of two loving children and with a most supportive husband. They added the sweetest Golden Doodles to the family during the pandemic, Lady and Lilo. She is a big believer in kindness and the 111 approach to life: 1% of my time goes to volunteering; 1% of my profits go to charity; 1% of our product is donated to a special cause.
Fine Jewelry Shopping Experience
and a Private Consultancy
and a Private Consultancy
Founder and styling expert Isabel Belen offers a guide through curated designs to find the
exceptionally-made fine jewel that adapts to your needs, taste, and budget.
Do you have the perfect piece of jewelry in mind but can’t find it on the market?
You can custom design your perfect piece directly with the designer.
With over 15 years of experience, Isabel takes pride in providing transparent, educational, and memorable experiences of creating your jewelry. Engagement ring, wedding band, bridal gifts or milestone jewelry. If you can dream it, we can make it! This is where you can truly celebrate milestones, special occasions, moments of love, joy, and happiness that will bring meaning to your story with a tangible piece. It brings a legacy to life that will last forever.
exceptionally-made fine jewel that adapts to your needs, taste, and budget.
Do you have the perfect piece of jewelry in mind but can’t find it on the market?
You can custom design your perfect piece directly with the designer.
With over 15 years of experience, Isabel takes pride in providing transparent, educational, and memorable experiences of creating your jewelry. Engagement ring, wedding band, bridal gifts or milestone jewelry. If you can dream it, we can make it! This is where you can truly celebrate milestones, special occasions, moments of love, joy, and happiness that will bring meaning to your story with a tangible piece. It brings a legacy to life that will last forever.